Amazon AR Glasses to Compete With Meta in Growing Market
Amazon AR Glasses to Compete With Meta in Growing Market
Amazon is working on new augmented reality (AR) glasses, moving beyond its Echo Frames and entering direct competition with Meta. Reports from The Information say the consumer version, codenamed Jayhawk, will feature a full-color display in one lens, along with built-in microphones, speakers, and a camera.
In addition, it is preparing a separate version for its delivery drivers. Internally known as Amelia, this model is bulkier than the consumer edition and designed to provide turn-by-turn navigation and delivery guidance. The Information notes they plans to produce 100,000 units for drivers, with Reuters adding that these glasses will show routes on a small embedded screen. The company has not set a retail price but aims for a consumer launch in late 2026 or early 2027.
Market research from Research and Markets valued the AR glasses industry at 744.41 million US dollars in 2024, underscoring its growth potential. AR glasses overlay digital graphics, text, maps, and even game characters onto the real world, enabling practical uses such as navigation, messaging, and work instructions. Unlike VR headsets, which block reality entirely, AR glasses integrate digital layers into everyday surroundings, making them more viable for daily applications.
Amazon’s upcoming launch positions it against Meta, which has been most aggressive in AR glasses through collaborations with Ray-Ban and Oakley Meta Houston, and is preparing the Hypernova and Orion models. According to Bloomberg, Hypernova will include a right-lens display for apps and alerts. Other players like Google, Samsung, Apple, and Snap are also expanding into the market, while Chinese companies such as Xreal and Laneo are already selling AR glasses globally.
They released its third-generation Echo Frames in 2023, though they lagged behind Meta’s Ray-Ban models. With Jayhawk and Amelia, it is expected to make its first serious push into AR wearables, combining enterprise logistics tools for drivers with consumer-focused products. Analysts suggest that AR glasses from them and Meta could become a standard wearable in the AI era.
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About Amazon XR
The Tech company has been gradually shaping its position in the extended reality (XR) space, with a strong focus on augmented reality glasses as its next major step. The company is developing two main models: a consumer version, codenamed Jayhawk, and a logistics-focused version for its delivery workforce, internally called Amelia. Jayhawk is reported to feature a full-color display in one lens, built-in microphones, speakers, and a camera, making it their first serious push into wearable AR hardware beyond its Echo Frames line. Amelia, meanwhile, is designed with a bulkier build and a display that provides navigation and delivery guidance, with an initial production plan of 100,000 units. These efforts place Amazon directly in competition with Meta, Google, Samsung, and Apple, all of which are racing to define the XR landscape. By targeting both consumers and enterprise users, Amazon aims to secure a dual foothold in the emerging AR ecosystem.
Featured Image Source Mashable
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