Enterprises Embrace Generative AI, Leading to Broader AI Adoption

New research from Pegasystems Inc. shows that the rise of generative AI is prompting businesses to adopt more analytical AI tools. The study, conducted by Savanta and revealed at PegaWorld iNspire, surveyed over 500 business leaders globally.

Key Insights:

• Generative AI Influence: 95% of respondents credit generative AI for their adoption of other AI tools, with one-third noting its major role.
• Primary Use: Generative AI is used for creative tasks like content creation and chatbots by 44% of respondents.
• Analytical AI: Only 30% primarily use analytical AI for tasks like predictive analytics and decision management.
• Future AI Investment: 92% plan to increase AI use within five years, confident in its transformational potential.
• Budget Allocation: 85% allocate up to half their IT budget to AI, though 77% acknowledge some waste due to inadequate strategies.
• Understanding and Trust: While 93% claim to understand AI, many misunderstand its history and capabilities. Despite concerns about bias and job security, 62% trust AI to improve business outcomes.
• Skills Demand: 20% of organizations lack AI expertise, and 98% value AI experience in new hires, especially in practical roles like prompt engineering.

Study Methodology:

Pega’s study involved over 500 business decision-makers worldwide, exploring their views, understanding, and plans for AI implementation, along with the challenges and opportunities they see in the technology.

About Pegasystems

Pegasystems offers a robust platform that enables leading organizations to achieve transformative business outcomes through real-time optimization. Their enterprise AI decisioning and workflow automation solutions address critical business challenges, from personalized customer engagement to automated service and streamlined operations. Since 1983, Pega’s scalable and adaptable architecture has supported enterprises in meeting current demands and adapting to future needs. For more information on how Pega helps clients drive innovation and change, visit www.pega.com