FedEx Brings Holographic 3D Experience to Singapore with Ingage Media Collaboration
FedEx Brings Holographic 3D Experience to Singapore with Ingage Media Collaboration
As per Marketing Interactive (20 June 2025), FedEx has officially entered the 3D marketing space in Singapore with its first-ever hologram activation, developed in collaboration with immersive media agency Ingage Media.
The activation, part of the broader “FedEx Passport to Europe” campaign, first appeared at Plaza Singapura and is now showcased at Raffles City Shopping Centre from 20 to 27 June 2025. It uses Ingage Media’s proprietary Hypergram technology to deliver immersive, glasses-free 3D visuals—no headsets or hardware required.
Their aim with this activation is to stand out in busy public spaces by exploring new ways to engage audiences. The 3D experience highlights FedEx’s cross-border logistics network between Europe and Singapore, positioning the brand as a leader in global connectivity.
To complement the on-ground effort, the logistcs behemoth is running a contest for account holders—offering a chance to win two roundtrip tickets to any European destination. The promotion runs until 31 July 2025 and is valid for users shipping to or from Europe.
The digital element continues with the #FedExEUReadyin3D social campaign, where users are encouraged to post photos or videos of the hologram on Facebook. Thirty participants will be selected to win custom-built LEGO FedEx sets.
“Innovation is at the heart of FedEx, and this collaboration with Ingage Media is a creative way to bring our story to life,” said Eric Tan, managing director of the company with offices in Singapore. “It reflects our commitment to connecting with customers in impactful ways while showcasing the power of logistics and technology working together.”
Jay Sarma, CEO of Ingage Media, added, “FedEx’s solutions connect people and possibilities. This has a perfect synergy with the engagement and positive impact Hypergram is bringing to people and businesses alike.”
As noted by Marketing Interactive, the company joins a growing list of brands experimenting with holography in Singapore. Nike previously launched a large-scale hologram at Orchard Road featuring Kylian Mbappé and other athletes, while McDonald’s Singapore promoted its Samurai and Ninja burgers via a 3D out-of-home campaign using fan blade projection.
The holographic campaign marks their push to blend immersive technology with physical customer touchpoints, bridging digital innovation and brand engagement.
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