FLO Advertising, HYPERVSN, and FIREFLY Launch First-Ever 3D Holographic Display Truck
FLO Advertising, HYPERVSN, and FIREFLY Launch First-Ever 3D Holographic Display Truck on Las Vegas Strip, Now Nationwide via FIREFLY Network
LAS VEGAS, June 5, 2025 /PRNewswire/ – FLO Advertising, known for its leadership in mobile digital billboard innovation, has teamed up with HYPERVSN, the globally awarded developer of immersive 3D holographic technology, and FIREFLY, a top player in mobility-based out-of-home (OOH) media, to unveil the world’s first 3D Holographic Experience Truck. Debuting on the Las Vegas Strip, this new format will be available across major cities nationwide. The collaboration integrates FLO’s mobile expertise, HYPERVSN’s next-gen 3D tech, and FIREFLY’s media capabilities to create a mobile holographic advertising experience in one of the world’s busiest entertainment destinations.
Entering a New Era in Mobile 3D Advertising
HYPERVSN’s innovation in 3D holographic visuals—well-known for producing floating mid-air effects—has transformed immersive brand engagement. This proprietary tech is now embedded within FLO Advertising’s mobile fleet, and brought to market via FIREFLY’s expansive platform, giving advertisers the mobility to target prime locations without relying on static billboards.
Key Elements of the 3D Holographic Experience Truck
- Immersive 3D Innovation: HYPERVSN’s patented system provides striking holographic visuals with exceptional impact.
- Higher Audience Interaction: The illusion of floating holograms boosts attention and brand retention.
- Mobile and Customizable Deployment: The truck is location-flexible, ideal for high-traffic zones, live events, and trade shows.
- Multi-Use Advertising Tool: Effective for launches, activations, entertainment, and more.
- Backed by FIREFLY’s Expertise: FIREFLY’s network enables dynamic storytelling campaigns on the move using this truck platform.
“FLO Advertising has consistently expanded the boundaries of OOH media, and our partnership with HYPERVSN and FIREFLY is a major leap forward,” said Mike Foland, CEO of FLO Advertising. “Introducing 3D holograms to the streets allows brands to grab attention in bold new ways.”
“We’re excited to partner with FLO and FIREFLY to bring our holographic experiences to new environments,” said Kiryl Chykeyuk, CEO of HYPERVSN. “Merging our visuals with FLO’s vehicles and Firefly’s advertising reach allows brands to capture audience attention like never before.”
Altug Simsek, SVP at FIREFLY, added, “Together, we’re innovating within truck advertising. With Firefly’s national reach and partnerships, we’re proud to lead this new era in holographic mobility advertising.”
The nationwide debut of the 3D Holographic Experience Truck signals a milestone in digital OOH media, delivering high-impact visibility through a fusion of technology and mobility.
About FIREFLY
FIREFLY leads the mobility-based advertising industry, offering interactive brand experiences via car top displays, vehicle wraps, and in-car screens. With over 60,000 units generating more than 2 billion monthly impressions across 14 major U.S. markets—including NYC, LA, Chicago, San Francisco, Las Vegas, and Miami—as well as four global cities, FIREFLY empowers brands to run context-aware, dynamic campaigns. Founded by CEO Kaan Gunay, FIREFLY is headquartered in New York City with offices in Los Angeles, Chicago, London, and Istanbul. (FIREFLYon.com)
About HYPERVSN
London-based HYPERVSN is a global leader in 3D holographic display technology, delivering award-winning visual experiences in more than 100 countries. Its systems are used by brands across retail, entertainment, and automotive sectors for immersive, attention-grabbing campaigns. (hypervsn.com)
About FLO Advertising
FLO Advertising, based in Las Vegas, specializes in high-impact mobile billboard campaigns, especially on the Las Vegas Strip. Known for operating the world’s largest digital billboard trucks—and now the first 3D Holographic Experience Truck—FLO delivers standout brand activations in one of the world’s most competitive media markets. Founded by CEO Mike Foland, the company is expanding nationally via strategic partnerships. (FLOadvertising.com)
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