Hiverlab Enhances Jewel Changi with Spatial Dinosaur AR Experience
Hiverlab Enhances Jewel Changi with Hybrid Spatial AR Experience
Synopsis
- Jewel Changi Airport partnered with Hiverlab to launch the “Jewel-rassic Quest” immersive AR attraction.
- The project used advanced storytelling, gamification, and Hybrid Reality integration to boost visitor engagement.
- Real-time data analytics optimized navigation and enhanced commercial value for retail and dining outlets.
- Collaboration with Heckler and a global team of 50+ experts ensured seamless design and execution.
5 mins Read
Hiverlab reports on how Jewel Changi Airport developed the “Jewel-rassic Quest” Hybrid Spatial AR Experience to redefine visitor engagement at one of Singapore’s most iconic lifestyle destinations. According to Hiverlab, Jewel, already recognized for the world’s tallest indoor waterfall and lush biophilic design, needed new ways to attract diverse audiences and inspire repeat visits. To meet this goal, Hiverlab designed an immersive solution combining storytelling, gamification, and advanced Hybrid Reality technology.
Jewel’s challenge was to sustain engagement for both international travelers and local visitors while preserving its architectural and natural appeal. As outlined by Hiverlab, the team built a fully integrated experience that seamlessly blended AR overlays with Jewel’s design, requiring careful planning to ensure that the immersive elements elevated rather than disrupted the environment.
Hiverlab’s experts deployed the experience across five floors, creating 3D assets in Unity and integrating them with spatial AR devices. Location-based testing and AI-powered analytics enabled real-time synchronization, optimizing navigation and ensuring that large visitor numbers could enjoy the attraction without disruption. The approach delivered high satisfaction levels among both first-time and repeat visitors.
The outcome, highlighted by Hiverlab, was stronger engagement and increased commercial value for Jewel’s retail and dining spaces. Through gamified storytelling, the attraction broadened its audience and reinforced Jewel’s role as a premier destination in tourism, hospitality, and retail.
The project also featured a collaboration with Heckler, a creative studio known for digital design and animation. A multi-disciplinary team of more than 50 specialists, including AR developers, 3D artists, and spatial computing experts, worked together to deliver the experience. Their expertise ensured a seamless and captivating attraction that set new standards for immersive urban spaces.
Real-time data analytics were crucial in monitoring visitor flow and improving engagement patterns, demonstrating the potential of data-driven design in shaping large-scale public destinations.
The “Jewel-rassic Quest” has since become a defining feature of Jewel Changi, drawing millions annually and boosting Singapore’s tourism and retail sectors. Hiverlab emphasizes that the project underscores the growing role of spatial computing and Hybrid Reality in transforming visitor experiences worldwide.
News Source here – Submit a story to the Editor here
About Jewel Changi Airport
Jewel Changi Airport in Singapore is a world-renowned lifestyle destination that blends retail, hospitality, and tourism with breathtaking design. Anchored by the world’s tallest indoor waterfall, the Rain Vortex, and surrounded by lush indoor gardens, Jewel creates a unique space where nature and architecture converge. It serves as both a gateway for international travelers and a leisure hub for locals, offering a mix of shopping, dining, and entertainment experiences.
Recognized globally for its biophilic design, Jewel consistently ranks among the top airport attractions, redefining what a modern transit hub can offer. Beyond its aesthetic appeal, Jewel focuses on creating memorable experiences through events, exhibitions, and interactive digital activations. Its ability to combine commerce with culture and sustainability has positioned it as a benchmark for future lifestyle hubs worldwide. By continually introducing innovative attractions like immersive AR experiences, Jewel strengthens its role as a premier icon of Singapore’s tourism and urban innovation.
Featured Image Source Youtube
Disclaimer
The information provided in this article is for general informational purposes only. While we strive for accuracy, we do not make any representations or warranties, express or implied, regarding the completeness, reliability, or validity of the content. This article does not make any direct claims about specific companies, individuals, or organizations. Any references to reports or external sources are for context and do not imply endorsement or verification of any specific allegations. Readers are encouraged to conduct their own research and seek professional advice before making business decisions. We disclaim any liability for any losses or damages incurred as a result of reliance on the information provided.