TrueBusiness and SoftBank Partner to Accelerate Enterprise AI and Digital Infrastructure in Thailand

TrueBusiness is stepping up its strategic direction in technology solution development, reinforcing the broader ambition of True Corporation Plc to position itself as Thailand’s leading technology company, following the announcement of a landmark partnership with SoftBank Corp, Japan’s telecommunications leader. The move was first reported by the Bangkok Post, which highlighted the collaboration as a significant milestone in Thailand’s enterprise AI landscape.

Under the agreement, True Corporation and SoftBank will jointly explore and develop business operations that combine the products and services of both organisations. The partnership is designed to modernise infrastructure and technology frameworks by embedding global best practices into Thailand’s industrial ecosystem. Through jointly developed innovations and customised digital solutions, the companies intend to help Thai enterprises overcome digital transformation challenges, unlock scalable growth, and strengthen global competitiveness, while laying the foundation for a resilient national AI ecosystem.

At its core, the collaboration carries an overarching ambition: to support Thailand’s evolution into a Regional Digital Innovation Hub.

The roadmap is structured around three primary pillars.

The first pillar, Market and Product Development, focuses on merging TrueBusiness’s deep understanding of the domestic market with SoftBank’s global technological capabilities to create sector-specific enterprise solutions.

The second pillar, Synergy of Strengths, centres on integrating TrueBusiness’s extensive local service coverage with SoftBank’s advanced technologies and international partner network. The goal is to deliver seamless, world-class solutions tailored to the realities of the Thai business environment.

The third pillar, Future Alignment for Long-term Growth, emphasises sustainable expansion through strategic co-investment in next-generation technologies, notably AI Cloud and 5G infrastructure.

By aligning global innovation capabilities with Thailand’s connectivity backbone and digital infrastructure leadership, the two companies aim to develop what they describe as “Integrated Innovation.” This approach is expected to accelerate enterprise digital transformation and generate new cross-sector value both domestically and internationally.

As outlined in the Bangkok Post report, the partnership will specifically explore several key areas.

One focus is Tailored Global Solutions Delivered Locally. This involves leveraging SoftBank’s global vendor ecosystem alongside True’s nationwide connectivity to provide customised enterprise digital services that address tangible market needs.

Another priority is Comprehensive End-to-End Execution. The companies plan to elevate enterprise services through a full lifecycle approach, from solution design through deployment, combining TrueBusiness’s established connectivity and service delivery expertise with SoftBank’s strengths in global technology consulting and world-class sourcing.

The third area centres on Future-Ready Innovation with Regional Impact. Both parties have signalled a long-term commitment to continuous innovation and investment in AI Cloud and 5G, positioning Thailand at the centre of the regional digital economy.

Dr Teeradet Dumrongbhalasitr, chief business officer of True Corporation, said the partnership represents a pivotal milestone in aligning with global leaders. He stated that integrating SoftBank’s global best practices with True Corporation’s nationwide infrastructure and market intelligence would act as a catalyst for Thai organisations to achieve tangible digital transformation and drive sustainable economic growth through accessible, high-impact technology.

Mr Kimimasa Kudo, vice-president and head of SoftBank’s Global Business Division, noted that establishing a robust AI ecosystem in Thailand aligns with SoftBank’s mission to introduce global innovations that enhance the leadership and innovation capabilities of Thai businesses. He expressed confidence in True Corporation as a strategic partner to foster integrated innovation, enabling Thai enterprises to scale and reinforcing Asean’s digital economic growth with Thailand at its centre.

Through this alliance, Thai enterprises are expected to gain broader access to technological capabilities within SoftBank’s ecosystem, ranging from advanced AI platforms to customised digital solutions, supported by TrueBusiness’s integrated service model and after-sales support. According to the report, this combined approach is designed to improve agility, accelerate return on investment, and strengthen organisational resilience against future disruption, ensuring a sustainable and competitive presence in the global marketplace.

Source: Bangkok Post – Have a Story? Address it to the Editor and submit it here

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About True Corporation Plc

True Corporation Plc is one of Thailand’s leading telecommunications and digital infrastructure providers, operating across mobile, broadband, enterprise solutions, and digital platforms. Through its enterprise arm, TrueBusiness, the company delivers integrated connectivity, cloud, and technology services tailored to businesses across multiple industries. True Corporation plays a central role in advancing Thailand’s digital economy by investing in next-generation infrastructure, including 5G and AI-enabled solutions. With nationwide network coverage and deep local market expertise, the company supports digital transformation initiatives for enterprises ranging from SMEs to large corporations. By collaborating with global technology leaders and expanding its ecosystem of partners, True Corporation aims to strengthen Thailand’s position as a regional innovation hub while enabling sustainable economic growth through scalable, future-ready digital services.

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Featured image Source: Reuters

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