Tesa and Zeiss turn windscreens into holographic displays
Tesa and Zeiss turn windscreens into holographic displays
Tesa and Zeiss are partnering to transform car windscreens into transparent displays so drivers can view speed, fuel status, navigation, and parking assistance without looking away from the road. Tesa, based in Norderstedt in the Hamburg Metropolitan Region, brings high-performance adhesive expertise, while they are headquartered in Jena, Thuringia, contributes micro-optics for advanced holographic film technology.
Their Head of Microoptics, Roman Kleindienst, calls the collaboration a milestone toward industrialising hologram technology for large-area uses, enabling reliable, scalable, and cost-effective market rollout together with Tesa.
The joint focus is the windscreen: a wafer-thin, transparent film is integrated into the glass to render content holographically without impairing visibility. Tesa press officer Falk Sluga notes that windscreens face strict automotive safety and quality requirements, must pass crash tests, and shield drivers from UV light. Tesa’s solutions target higher brightness, sharpness, and durability. The next step is integrating holographic functionality into glass at industrial scale to mass-produce components and set new technological benchmarks.
Similar concepts already exist: in the Port of Hamburg, the Hamburg Port Authority (HPA) and Fehrmann Tech Group outfitted a ship window with a transparent nanoparticle film that displays projector images, delivering navigation data in the crew’s field of view without blocking the outside scene. While the effect resembles holography, holographic films can save significant space, according to Tesa. HPA’s Marius Eschen reports “outstanding” results, citing a 250 per cent increase in visible water area that meaningfully boosts occupational safety. Smart windows also inform passengers in cruise terminals, and a control centre for coordinating ships will adopt the technology, with further applications in aerospace and public information.
Tesa and their partner are advancing holographic films to market maturity and anticipate strong interest. Sluga says there are already concrete enquiries from well-known customers looking to adopt the applications for their own needs.
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About TESA
Tesa is a high-performance adhesive technology company based in Norderstedt in Hamburg Metropolitan Region, collaborating with them to turn windscreens into transparent holographic displays. Tesa contributes bonding and film-integration know-how so a wafer-thin, transparent layer can be laminated into the windscreen to render information without impairing visibility. The windscreen must meet strict automotive safety and quality requirements, pass crash tests, and protect drivers from UV light.
Tesa says its solutions deliver higher brightness, sharpness, and durability while keeping the view clear. The next step is industrial-scale integration into glass so components can be mass produced and new technological standards set. Press officer Falk Sluga notes concrete enquiries from well-known customers who want to adopt the applications. Both aims to bring holographic films to market maturity in a reliable, scalable, economical way, putting speed, fuel status, navigation, and parking assistance directly in the driver’s field of view for drivers.
About ZEISS
They are headquartered in Jena, Thuringia, brings micro-optics expertise to a partnership with Tesa aimed at turning car windscreens into transparent holographic displays. Roman Kleindienst, Head of Microoptics, calls the collaboration a milestone for industrialising large-area hologram technology.
They develops micro-optical structures that, embedded as a wafer-thin transparent film in laminated glass, display information holographically without degrading transparency. Automotive windscreens demand strict safety and quality, including crash tests and UV protection, so the solution targets high brightness, sharpness, durability, and a clear view. Next comes industrial-scale integration and mass production to set new standards. Use cases put speed, fuel, navigation, and parking assistance in the driver’s field of view. Tesa’s press office reports concrete enquiries from well-known customers, showing market interest. With Tesa, they aims to deliver reliable, scalable, economical holographic films to market maturity. This reduces instrument glances so drivers keep eyes on the road while information remains in view.
Featured Image source: Hamburg Business
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